From a local distributor in the south of Seville to a reference company in the Spanish agrochemical sector.

There are stories that begin with a great idea. Ours began with something simpler and more honest: with entrepreneurial energy, closeness to the farmers in their region and a willingness to serve them well.

The man behind it all was named Felipe Garrocho Rubio.

The beginnings: a region, a conviction and a lot of ground to cover

It was in the 1960s when Felipe Garrocho Rubio began distributing phytosanitary products and fertilizers in the southern area of Seville. There were no big strategies or expansion plans. There was work, knowledge of the land and a direct and honest relationship with the farmer.

Its area of influence was the region. Its customers were its neighbors. And his purpose was clear: that each one of them had access to the product they needed, when they needed it, with the advice they deserved. The entrepreneurial spirit of AJF’s founder solved a pressing problem at that time: the lack of sulfur supply in the region. A sulfur that, in the end, would become a fundamental element for agriculture.

That way of understanding the business – close, rigorous, committed – is what has defined AJF ever since. And it continues to define it today. In the same way that sulfur solved then and continues to solve today.

The industrial leap: when formulating one’s own changed everything

In the 1970s, something changed. The founder was not content to simply distribute what others were making. He wanted to control quality from the source. He wanted to formulate.

In 1976, the first sulfur formulation unit for agricultural use was installed. A moment that, seen in perspective, changed everything. Because with that step, AJF Products stopped being just a distributor and became a manufacturer. And not just any manufacturer: a manufacturer specialized in sulfur, with its own technology, technical criteria and an obsession for quality that has only increased over the years.

Since that first installation, the industrial activity has not stopped growing. New lines of solutions – herbicides, insecticides, fertilizers – and a production capacity that today allows us to serve producers all over the country.

Felipe Garrocho Carrillo: the second generation takes over

Companies that endure do not do so by inertia. They do so because someone takes the baton with the same conviction as the person who handed it over.

Today, Productos AJF is still a family business, but with its sights set on a solid and exciting future of expansion. At the helm is Felipe Garrocho Carrillo, son of the founder, who has inherited not only a way of understanding the business but also the values that built it: technical rigor, commitment to the farmer and a constant desire to improve.

Under his leadership, AJF has intensified its presence throughout the country, diversified its product portfolio and made a firm commitment to R&D&I as a lever for the future.

This focus on constant improvement has allowed the company to innovate, perfecting the capabilities of sulfur to the limit, achieving more efficient, more profitable products for the farmer and more environmentally sustainable.

Because the field changes, crops change, needs change – and a company that wants to remain useful has to evolve with them.

Fifty years. A single obsession.

From Morón de la Frontera, in the countryside of Seville, Productos AJF has been building for fifty years something that is not manufactured in any industrial plant: trust.

Confidence of the farmer who knows what he is applying. From the technician who recommends with criteria. From the distributor who defends a product because he knows what is behind it.

Five decades are not a point of arrival. They are the best argument for continuing.

Thanks to all those who have been part of this story. To those who have been by our side for years. And to those who are still to come.

AJF Products. Since 1976, formulating for the field.